Like coloring, smoothing is fast becoming a flagship service.

L'Oreal has just launched the new X-Tenso Moisturist, developing technology "cationic nutrition, more cosmetic, with a proposal for a different result for hot and cold. At the client to choose between a simple reduction in volume of a cold-straightening and, through the provision of heat, a hair relaxed at the Brazilian, or frankly stiff Japanese style, thereby crossing a further step in the smoothing. His most: the product now addresses all types of hair curly, highlighted hair even at 30%.

Myriam•K Paris.